Challenge Tradition at USSC Sign World International

Your last chance in 2016 to gain first-hand outside expertise about everything to do with the sign business is coming up on Thursday, Friday, and Saturday, December 1–3 at Sign World International in Atlantic City, NJ, put on by the United States Sign Council. With the primary goal of education, the show features just 65 exhibitors which translates into more quality time with your vendors of choice and leaves plenty of time to attend the information-rich conference sessions.

Under the theme of “Challenge Tradition,” the seminars offer up a how-to guide for a host of topics that can help drive profitability. The sessions get into the essential details of pricing, working with engineers, managing color, building your business pipeline, and more.

The Wayfinding Path to Profits

One session that can help you build business runs from 10:45 AM to 12:15 PM on Friday, December 2. That’s when Mike Santos of Nova Polymers will explain how producing “wayfinding” signs that comply with the ADA (Americans with Disabilities Act) can be a lucrative part of your business. Although there is more to this subject than you might think, none of it is difficult and the expertise and resources are readily available from Nova Polymers. The upside is that being able to produce ADA-compliant wayfinding signage lets you offer a value-added service for existing clients and provides a way to bring in new business and new customers. The key is doing it right, from adhering to federal and state guidelines and using currently acceptable materials. So in his session, Mr. Santos will cover the must-know details about the materials to use and how to ensure compliance. You’ll quickly see how wayfinding signs can be designed to complement the locations in which they are placed and conform to ADA standards.

For example, ADA signs are increasingly being incorporated into the overall design and ambiance of public buildings. Photopolymer signage simplifies compliance with requirements for character size and contrast, letter spacing, and placement of Braille characters. And being able to produce such signs is a growing need. As the Baby Boomer generation ages, tactile letters on high contrast backgrounds and Braille characters are becoming state and federal requirements for wayfinding signs. Knowing how you can enter this market can pay big dividends.

Get up Close with the Orbital-X

The Nova Polymers booth (#401) will feature the 24×30″ Orbital X Photopolymer processor, an all-in-one processing unit designed to fabricate water-washable photopolymer sign material.
The stack-style processor features an orbital washout, exposure section, a three-drawer dryer, and a post-exposure section, all of which can be configured to customize your platemaking system. Simple to use and versatile, all components, including the light drawers, are accessible from the front of the unit.
Affordable and efficient, the Orbital X is a proven system that can be tailored to your workflow to ensure fast and efficient processing of photopolymer plates. And you can explore it first-hand in Nova Polymers booth 401 at Sign World.

And an exciting keynote

And at the end of Friday, after learning how to build a business with ADA-compliant signs, don’t miss the Friday evening keynote presentation from Mike Wolfe, creator and star of History Channel’s hit TV show “American Pickers.” Wolfe has become a household name by foraging through old barns and one of his favorite things to find is vintage signs, which makes his talk a great fit for Sign World in Atlantic City, December 1-3.