Regional Shows Can Yield Big Results
Regional trade shows are an opportunity for sign designers and fabricators to dive into the details and find effective solutions to common challenges.
This was certainly the case at The Sign Exchange, a show that draws many of the leading sign fabricators in the United States. It was an excellent venue for Nova Polymers last November 29th and 30th in Atlantic City, NJ. Not only is Sign Exchange a opportunity for sign fabricators to show off their capabilities, it is a place where leading suppliers can showcase technologies that can help transform sign making processes.
Bob Greenberger, Director of Education at Nova Polymers, took center stage in one of several presentation sessions to talk about the nuances of ADA signage and the unique benefits of photopolymer technology compared to other methods of fabricating ADA-compliant signs. Mr. Greenberger compared different fabrication technologies and talked about how photopolymer offers advantages that can yield both productivity and bottom-line benefits for sign fabricators.
Mr. Greenberger notes that it is always surprising how many show attendees find their way to the Nova Polymers booth after one of his presentations. The less frenetic nature of a regional show gives them the space and time to ask detailed questions about the photopolymer process and learn how they could to get started. The affordable entry cost and a quick return on investment prove to be compelling arguments for adoption and investment.
As he talks about the processes involved, Mr. Greenberger explains how making approximately 1500 signs can cover the initial investment, based on a typical ADA sign of about 6 x 8 inches. This surprises many fabricators who realize ROI can be achieved in just a couple of moderate-size jobs. This is a dramatic difference compared with other technologies that require greater investments, significant training, entail more waste, and higher levels of skill. Compared to other processes, photopolymer also provides shorter cycle times that boost productivity, and features integral one-piece construction that other technologies are unable to provide. After running the numbers and getting a few more details, fabricators are increasingly choosing to add photopolymer technology to their operations.
“We often see this demand from shows, especially smaller, more intimate ones like Sign Exchange,” relates Mr. Greenberger. “It’s a time when we are able to talk in detail with fabricators, understand their businesses, show how photopolymer technology is a good fit, and how it can provide a path to a new level of profitability.”
Coming next on the show tour is the big ISA show and conference at Mandalay Bay in Las Vegas April 23–26. Nova Polymers will be in Booth 2317, where you can learn all you need to know about how to turn ADA signage into a compelling profit center using photopolymer technology from Nova Polymers. Register for a your complimentary pass at SignExpo2019.com.